Steinway Sons
Musical Instrument Manufacturing In China’s Rise
April 12 the United States, “Business Week,” a journalist, published an article entitled David Rocks from the bottom of the Guangzhou: “The world’s number one piano and another guitar manufacturer in China is reshaping the industry.”
Article, Les Paul guitar manufacturing company, according to statistics, China has about 1,000 musical instruments factory. Last year, these factories produced 3 million and 343.5 thousand guitars piano, exports surged 20 percent to 600 million U.S. dollars. Although Chinese companies can produce some excellent instruments, but they produce most of the products are for the domestic market, poor quality products. However, Chinese manufacturers made rapid progress, the export volume is growing. Fender Musical Instruments Corporation, vice president of marketing, said Richard MacDonald, a few years ago, the majority of guitars produced in China is “a scoundrel.” He said that today, “Chinese football to most of the guitar manufacturing business, because the quality of their products cross the border.”
As in other business fields, the rise of China in the music industry, musical instruments, are contributing to lower prices. For example, now you can spend less than 2000 U.S. dollars in the United States to buy a decent piano. Although its quality can not be compared with the Steinway piano brand, but to use it for your 8-year-old daughter, music, enlightened enough. 13 states in the United States has opened 41 outlets selling the company’s general manager of instrument Samuashi Richard Ash, said: “because of China’s reasons, we in 2003, the average retail prices in 2002 reduced the 10 %. “He said that today, he sold products for more than 1 / 3 from China. Ash said: “Any does not enter the Chinese companies are not competitive.”
Steinway musical instrument manufacturing company on this point very clear. In the past five months, it shut down in Arizona and Indiana manufacturing saxophone and clarinet for two plants, and from China to buy more low-cost instruments. The company insisted that China is now unable to produce the two plants in the past products. But it is clear that the demand for expensive musical instruments has been reduced. The company’s president Dana Mei Messina, said: “We have decided to provide more cheap products. This prompted us to enter China.”
Overall, however, this does not mean that the United States in exporting jobs. Entry-level instruments of production in a few decades ago across the Pacific Ocean – first to Japan, then to South Korea, then to Indonesia. Instrument manufacturers in the United States swept China, will be loss of jobs is not the United States, but these countries. Prior to this, the garment and footwear industries, and other labor-intensive industries have moved to China.
In fact, the Chinese musical instrument manufacturers on the U.S. employment opportunities generated by the actual effect may ultimately be positive. Today, in developed countries, about 20% of households have the piano, and only less than 1% of Chinese households have the piano, so China’s piano market has ample room for development. Many of the most high-end instruments – such as Steinway & Sons piano factory price of 50,000 U.S. dollars of production of the piano and guitar manufacturer Paul吉布森莱斯the price of 2000 U.S. dollars produced a guitar – are brand-name products from the United States . As consumer income increases, they will usually buy the brand products.
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